Consumer product leader and game design lead with fifteen years shipping mobile products used by millions — from live-service game systems across major entertainment IP to Neat Photo, an AI-native app I took from zero to the App Store in seven months.
An AI-native mobile app for photographers who want to actually get better. Three shots daily, AI critique that teaches instead of scores, collectibles and streaks that turn practice into a loop you come back to.
I lead it end-to-end: positioning, design, specs, launch strategy, and AI-assisted prototyping across SwiftUI and Vertex AI. 2-person team, concept → App Store in 7 months.
Led metagame design and live operations for the franchise's first full-scope mobile launch — event execution, progression systems, live frameworks.
'22 — '24Directed product and live-ops strategy across competitive modes, progression, cosmetics, and live events.
'20 — '22Designed and shipped the studio's first PvP framework — drove a 12–20% ARPDAU lift on a mature live game.
'18 — '20Designed all game systems and live-ops events for the title — collection, progression, PvP, and recurring event cadence within a franchise-sensitive IP.
'14 — '16Owned game systems and live-ops design end-to-end — directed the framework, set the live cadence, and steered approvals across a complex franchise partnership.
'13 — '15Decide what the product is before picking features. Write the loop before the spec. Scope to what actually moves the needle.
Game systems and live ops taught me durability. Build feature frameworks once, tune forever — not a stack of one-shots.
I use AI to move faster — prototyping, specs, content, even production code. Design decisions and product judgment stay human.
